Entry #19

GINZA SHOPPAR

Tetsuya Fujioka

An augmented reality navigation app for smartphones, that emphasizes users' destinations by showing enlarged graphical symbols (e.g., brand logos) jumping out of buildings.

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Online voter comments:
Blue boxes show positive comments, Red boxes show negative comments.
The length of the striped bar represents the number of people who shared the opinion.

AGAINST (A): Simply emphasizing destinations (with no street directions etc.) is a flawed system of navigation
AGAINST (B): I don't feel this will be used that much, why would people install this app for such little functionality?
AGAINST (C): I don't see how this is relevant to Sony Park
AGAINST (D): This seems like a gimmick, and not really useful for navigation